{"product_id":"redken-shades-eq-gloss-demi-permanent-colour-60ml","title":"Redken Shades EQ Gloss Demi Permanent Colour 60ml","description":"\u003cp\u003e\u003cspan\u003eShades EQ is the easy-to-use demi permanent conditioning colour used by It-list colourists for A-list results. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith no lift and mirror-like glossy shine \u003cstrong\u003eShades EQ Gloss\u003c\/strong\u003e is used and loved by colourists worldwide. Its no-ammonia acidic formula has a mix of direct and oxidative dyes for sheer results perfect for every colour, every client, every technique gloss.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cdiv class=\"WaaZC\"\u003e\n\u003cdiv role=\"none\" id=\"Fw5yaYLDCaufhbIP1bDmeA__81\" class=\"bsmXxe\"\u003e\n\u003cdiv role=\"none\" id=\"Fw5yaYLDCaufhbIP1bDmeA__86\" class=\"bsmXxe\"\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003eMix:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eCombine with a Shades EQ Processing Solution (liquid or gel) in a 1:1 ratio, or dilute with Crystal Clear for less intensity.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv role=\"none\" id=\"Fw5yaYLDCaufhbIP1bDmeA__102\" class=\"bsmXxe\"\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003eApply:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan\u003eApplied with a bowl and brush or bottle to wet hair\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv role=\"none\" class=\"bsmXxe\"\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003eProcess:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan\u003eDevelops in about 20 minutes, with stylists watching closely as it can grab quickly.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv role=\"none\" id=\"Fw5yaYLDCaufhbIP1bDmeA__119\" class=\"bsmXxe\"\u003e\n\u003cspan\u003e\u003cspan\u003e\u003cstrong\u003eRinse:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan\u003eRinse and follow with a color-safe shampoo and conditioner \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan role=\"heading\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv role=\"none\" class=\"bsmXxe\"\u003e\u003cspan\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003ch2 role=\"none\" class=\"bsmXxe\"\u003e\u003cspan role=\"heading\"\u003eBenefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"WaaZC\"\u003e\n\u003cdiv role=\"none\" id=\"Fw5yaYLDCaufhbIP1bDmeA__82\" class=\"bsmXxe\"\u003e\n\u003cul\u003e\n\u003cli role=\"none\" id=\"Fw5yaYLDCaufhbIP1bDmeA__88\" class=\"bsmXxe\"\u003e\u003cspan\u003e\u003cspan\u003eRefreshing color between salon visits.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"none\" id=\"Fw5yaYLDCaufhbIP1bDmeA__100\" class=\"bsmXxe\"\u003e\u003cspan\u003e\u003cspan\u003eToning highlights or correcting unwanted tones.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"none\" id=\"Fw5yaYLDCaufhbIP1bDmeA__106\" class=\"bsmXxe\"\u003e\u003cspan\u003e\u003cspan\u003eAchieving glossy, healthy-looking hair.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli role=\"none\" id=\"Fw5yaYLDCaufhbIP1bDmeA__114\" class=\"bsmXxe\"\u003e\u003cspan\u003e\u003cspan\u003eColorists wanting to create custom shades.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Redken","offers":[{"title":"010GI Tahitian Sand","offer_id":52866033189095,"sku":"nfd1792336642573","price":19.96,"currency_code":"USD","in_stock":true},{"title":"010T Platinum","offer_id":52866033221863,"sku":"nyx1792336642574","price":16.77,"currency_code":"USD","in_stock":true},{"title":"010NA 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